About Me

Sunny Espanet

BS, Chemistry, Texas Christian University

MS, Marketing, Texas A&M University (in progress)

I help you tell the story of your story.

Howdy, I'm Sunny!

I discovered the power of story in the hospital room of my oldest daughter who had been diagnosed with pediatric leukemia at age 2. After growing weary of streaming princess movies, we stumbled into reading aloud and listening to audiobooks to pass the time. This unexpected hardship produced a routine of reading classic literature, which has become a treasured family habit. These redemptive stories became not only a pastime, they also infused hope into our trial. Through classic literature, we have grown in confidence in the redemptive story of God's overarching narrative, and grown in courage to perform each of our roles with excellence.

She is now a healthy 21-year-old Junior at Texas A&M in pursuit of attending law school, a path driven by a passion to advocate for rehabilitative justice. My second daughter joined her at A&M in Fall 2026. My youngest is a high school freshman.

And I? As a capstone to raising three remarkable humans, I am pursuing my own Master's in Marketing at Texas A&M, Class of 2027. My oldest daughter and I will dunk our Aggie Rings together — a full-circle celebration of the redeemed story I desperately prayed for in that hospital room so long ago.

As both a mom and a middle school science teacher, my passion has been to relentlessly encourage children, teens, and young adults to seek heroism in their own story by pursuing truth, goodness, and beauty in their personal habits then enculturating these ideals within their sphere of influence.

My superpower is my ability to reframe hardship as a gift — an incredible opportunity to pursue unexpected beauty. My mission now is to help you see your story that way too.

I am the founder of StoryFormed Agency, where I mentor aspiring entrepreneurs to build income-generating personal and business brands. The word "agency" is intentional. I am not only building a marketing agency, but also encouraging my students to progressively take ownership — agency — to habituate excellence and pursue advocacy through my 4-part framework:

1. cultivate your strengths,

2. curate your environment,

3. calibrate your mission, and

4. compound your impact.

I invite you to book a call with me so we can discuss how I can help you reframe your personal challenges, take ownership of where you are going, and move toward telling the story of something worth building framed as a life worth living.

Explore My Brand Portfolio

Sunny's Personal brands

Curate Your Child's Affections

to Imagine the Beautiful

As a Classics Coach, I encourage parents to develop a family culture anchored in classic literature in order to cultivate heroism in the character of children.

Calibrate Your Child's Will

to Discern the True

As a Science Coach, I recommend aptitude-based resources, offer in-person office hours, and hold my students accountable for earning college credit through CLEP testing or dual enrollment.

Compound Your Child's Agency

to Pursue the Good

As a Habits Coach, I encourage students and young adults to strategically align their daily choices to their mission.

Explore the Science of Bias

As a Marketing Coach, I encourage students and young adults to develop their personal brand and unique voice through digital entrepreneurship.

Explore the Science of Wealth

As a Cashflow Coach, I encourage entrepreneurship by strategically optimizing the tax code to build wealth.

sunny's business brands

A true, good & beautiful Book Club

StoryFormed CLASSICS (was Liberty Parenting) equips parents and educators to strategically optimize character formation through reading, discussing, and enculturating classic literature ideals.

A true, good & beautiful Incubator

StoryFormed Agency equips students and young adults to consider their strengths, curate their digital identity, craft their unique voice, and cultivate truth, goodness, and beauty in their own story.

strategic thinker

My CliftonStrengths Profile

01

Ideation

I am fascinated by ideas and I'm able to find connections between seemingly disparate phenomena.

02

Learner

Learner

I have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites me.

03

Futuristic

I am inspired by the future and what could be. I energize others with my visions of the future.

04

Positivity

I have contagious enthusiasm. I am upbeat and can get others excited about what they are going to do.

05

Input

I have a need to collect and archive. I may accumulate information, ideas, artifacts, or even relationships.

"Your customer should be the hero of the story, not your brand.

This is the secret every phenomenally successful business understands."

-Donald Miller, Building a Story Brand

Launch your own branded website & tech stack infrastructure

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Roadmap Coach

Your digital strategy advisor

30-day free trial, then

$7/month
  • Low cost DIY option

  • Access our growing virtual library of pre-recorded tutorials

  • Create your own branded website

  • Integrate your own calendar, payment processing, and social media

  • Monthly live virtual cohort sessions, bring your questions

  • Your branded website is listed on Intrinsic Education

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Virtual Coach

Your accountability coach

$1,000 onboarding fee +

$97/month
  • Everything in Roadmap Coach

  • 1-on-1 onboarding calls with step-by-step guidance to create your branded website

  • We show you how to integrate your tech stack

  • Weekly virtual cohort sessions

  • Monthly virtual book club and mastermind

  • Join our Field Trip Network to offer custom experiences to travelers of all ages.

Build community

Personal Mentor

Your business development mentor

$2,500 done-for-you onboarding +

$297/month
  • Everything in Roadmap Coach and Virtual Coach

  • Concierge onboarding using your preferences to design and launch your custom website and tech stack

  • Exclusive access to a members-only booking calendar to access custom 1-on-1 support as often as you need

  • Monthly in-person and virtual meetups

Not sure which tier fits your practice?

Join me for a no-pressure conversation where we discuss your goals and I'll answer your questions about our platform and services for growing your practice.

FOR PARENTS

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For Families

Contact

11925 Drummond Lane

8176831507

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